This website contains information about gambling venues and is intended strictly for adults aged 18 years and over. By entering, you confirm you are of legal age and agree to our Terms of Use.
We are passionate about sport, hospitality, and delivering unforgettable experiences. SBB exists to connect sports fans with the finest venues London has to offer — responsibly and transparently.
SBB was founded with a singular vision: to create the definitive guide to London's premium sports betting bar scene. We believe that watching sport is more than just a pastime — it is a shared cultural experience that deserves to be celebrated in the finest surroundings.
Every venue we feature has been carefully assessed against our strict quality criteria, covering atmosphere, screen quality, hospitality standards, and — critically — responsible gambling practices. We only partner with venues that hold valid UK Gambling Commission licences and demonstrate a genuine commitment to player welfare.
Our platform is entirely free to use. We earn referral fees from our venue partners, but this never influences which venues we feature or how we describe them. Transparency and integrity are non-negotiable.
SBB began as a conversation between sports fans who were frustrated by the difficulty of finding truly great venues to watch live sport in London. Too many bars offered mediocre screens, poor sightlines, and an atmosphere that fell short of the occasion. We knew London deserved better.
"Sport at its finest deserves a stage worthy of its drama. We built SBB to ensure every fan can find exactly that."
What started as a personal project quickly grew into a trusted resource for thousands of sports fans across the capital. Today, SBB is recognised as the go-to guide for anyone seeking a premium, immersive sports viewing experience in London.
We are proud to promote venues that share our values: exceptional hospitality, responsible gambling, and an unwavering commitment to delivering memorable experiences. Every venue on our platform is a partner we believe in — not simply a listing.
These principles guide every decision we make — from the venues we feature to the way we communicate with our audience.
We are transparent about our commercial relationships and never compromise our editorial standards for financial gain. Our audience trusts us, and we take that responsibility seriously.
We actively promote responsible gambling across all our content and only feature venues that demonstrate genuine commitment to player welfare and UK Gambling Commission standards.
We apply rigorous quality standards to every venue we consider. Only those that meet our criteria for atmosphere, service, and responsible operations make it onto the SBB platform.
Sport unites people from all walks of life. We celebrate that diversity and ensure our platform is welcoming, accessible, and relevant to every sports fan in London.
We operate in full compliance with UK advertising law, the CAP Code, and all relevant Gambling Commission guidelines. Our disclaimers and responsible gambling messaging are prominent and genuine.
We regularly review and update our venue listings, compliance messaging, and user experience to ensure SBB remains the most trusted and useful resource for sports fans in London.
Responsible gambling is not a footnote for us — it is central to everything we do. Here is how we put that commitment into practice.
All content is strictly for adults aged 18 and over. We implement age verification on every page and never target minors in any marketing activity.
Every venue we feature must hold a valid UK Gambling Commission operating licence. We do not feature unlicensed or offshore operators.
Links to BeGambleAware.org and GamCare.org.uk are prominently displayed on every page of our website, not hidden in small print.
All our marketing communications comply with the UK Code of Non-broadcast Advertising (CAP Code) as administered by the ASA.
We never target individuals who have self-excluded, those in financial difficulty, or any other vulnerable groups in our advertising.
The National Gambling Helpline (0808 8020 133) is free, confidential, and available 24 hours a day, 7 days a week. We promote it prominently.
Now that you know who we are and what we stand for, head back to our venue listings and find your perfect sports bar experience.
18+ only. Please gamble responsibly. T&Cs apply. BeGambleAware.org